SESAME STREET is the longest running children’s series on television and for the past decade, FerenComm has been the show’s agency of record. Our attention-getting campaigns have generated unprecedented coverage representing millions of impressions, and have helped to ensure that the show is part of the pop culture vernacular even after 40 seasons on the air. In addition to Sesame Street, FerenComm has been instrumental in the launch of many of Sesame Workshop’s original series and specials including: the launch of the contemporary version of THE ELECTRIC COMPANY; and the very popular animated series, DRAGON TALES; as well as the primetime special that focused on the many challenges of military families. TALK, LISTEN, CONNECT, hosted by Katie Couric, garnered an Emmy-Award nomination in 2010. We have also been responsible for bringing attention to the not-for-profit’s licensing efforts as well as the Workshop's outreach programs which reach hundreds of thousands of children around the nation and abroad. And our expertise goes beyond the worlds of television and public affairs—when the Workshop wanted to re-launch their highly-trusted website, they asked our agency to implement the PR effort – the result: FerenComm generated wall-to-wall coverage for the launch and created outside-the-box concepts to bring attention to this very important project in a very competitive digital landscape. In addition to traditional media, the agency helped forge a relationship between Sesame and the world of mommy bloggers through Blog Her, an organization made up of over 7500 bloggers across the country. The partnership helped jumpstart the Workshop’s initiative by getting the word out, garnering buzz and awareness for the site and ultimately, laying the groundwork for the Workshop to receive multiple honors including the prestigious Peabody Award.

Our work on the AMC miniseries BROKEN TRAIL Our work on the AMC miniseries BROKEN TRAIL helped drive attention to the cable network’s unexpected move into originals and led to the unprecedented media coverage of MAD MEN, taking a largely unknown ensemble cast and turning the program into one of the year’s most talked about dramas. Our efforts have been integral to the long-term success of the series and have yielded amazing results including three Golden Globes for best drama series, a prestigious Peabody win, dozens of Emmy nominations and four back to back Emmy wins for Best Drama Series, the first for a cable network. We were able to achieve the same outstanding results for AMC’s subsequent franchises including the Emmy-nominated BREAKING BAD, a critically-acclaimed drama that introduced a new kind of anti-hero and brought attention to the broad range of AMC content and celebrated extraordinary performances from Bryan Cranston as Walt White and Aaron Paul as Jesse Pinkman – performances that resulted in Cranston’s three back to back Emmy wins for best actor in a drama series and a first time win for Paul in 2010. In October 2010 the agency spearheaded an international campaign for AMC’s blockbuster, THE WALKING DEAD – the premiere of this suspenseful and critically acclaimed drama, the story of the months and years that follow a zombie apocalypse, was cable’s highest rated new series and continued to break records throughout its run – in fact, THE WALKING DEAD was the most watched drama series in basic cable history for the Adults 18-49 demo. And, this past year, FerenComm launched a publicity campaign for the THE KILLING, based on the wildly successful Danish television series “Forbrydelsen.” The series, starring Mireille Enos as Detective Sarah Linden, has already been renewed for a second season.

In October 2010 the agency helped spearhead the campaign for AMC’s most recent blockbuster, THE WALKING DEAD – the highest rated new series premiere on cable.

We have been part of the return of some of television’s most iconic figures…including MARTHA STEWART. Her re-entry into daytime made headlines and six years later the series and the company’s broadcast division remain FerenComm clients. As the agency of record, we most recently consulted with MSLO on plans to build a lifestyle programming block and developed campaigns to help drive tune-in to the launch of the division’s signature program, THE MARTHA STEWART SHOW, which premiered on Hallmark Channel in the fall of 2010. In addition to generating extensive print and electronic coverage for this iconic brand, the agency continues to consult on corporate matters including series’ marketing, social media initiatives and the TV portion of the company’s upfront presentations.

A member of the Rainbow Media family (which includes AMC, Sundance Channel and IFC), WE TV turned to FerenComm to support the launch of what has become its most widely known franchise, BRIDEZILLAS. Our work then expanded to include strategic consulting on tactics and trade events including the network's annual upfront, as well as spearheading consumer PR campaigns for all the network's original series including: THE LOCATOR, MY FAIR WEDDING, LITTLE MISS PERFECT, the critically-acclaimed docu-series, HIGH SCHOOL CONFIDENTIAL, and more recently, the launch of the hit series, DOWNSIZED.

Our work in the docu-reality area is best summed up by our collaboration with another long-standing client, BRAVO – we started with a little show called QUEER EYE and have continued to hit the PR mark with campaigns for series including the 2010 Emmy-winner TOP CHEF (breaking a seven year streak by The Amazing Race) and PROJECT RUNWAY (prior to the show’s move to Lifetime), as well as the REAL HOUSEWIVES franchise, MILLIONAIRE MATCHMAKER and FLIPPING OUT, among others.

We are also retained by BRAVO to support all their communications initiatives including licensing press, upfront and TCA presentations and business press for a brand that has grown in ratings each quarter for the past four years.

Other successful launch campaigns include our work on the premiere of the STARZ hit, SPARTACUS: BLOOD AND SAND (which garnered an early pick-up for 2010 and will return this January) as well as the network’s original and critically-acclaimed comedy, PARTY DOWN, which made dozens of top ten lists for best comedy in 2009. Recently, the agency was responsible for the publicity efforts pegged to the debut of the epic mini-series PILLARS OF THE EARTH, based on the best-selling Ken Follett novel of the same name and currently, we are preparing campaigns timed to the 2011 launches of the romantic adventure series CAMELOT, starring Joseph Fiennes, Jamie Campbell Bower and Eva Green, and TORCHWOOD:MIRACLE DAY, based on the British cult TV favorite and a co-production of Starz, BBC Cymru Wales and BBC Worldwide.

When it comes to promoting the “how-to” category, FerenComm is the “go-to” agency of record for DIY NETWORK, one of cable’s fastest-growing channels and a member of the Scripps Networks family, which also comprises lifestyle television brands HGTV, Food Network, Travel Channel and Great American Country (GAC). For the past five years, the agency has been instrumental in the care and feeding of this niche network, building the profile of the network’s talent roster and generating coverage for key franchises from MAN CAVES to SWEAT EQUITY and more recently, spearheading the successful and headline-making launch of THE VANILLA ICE PROJECT, marking the triumphant return of one of the 90s most iconic musical artists, Robert Van Winkle (aka Vanilla Ice). The campaign surrounding the critically-acclaimed series was driven by a multi-tiered promotional effort focusing on both mainstream and digital media, from the music-centric blogging community to pop culture writers who love a good comeback story. With appearances on every major talk show from Today to The Tonight Show with Jay Leno and print coverage in publications from the New York Times to Entertainment Weekly, the show has become the new benchmark in "how-to" entertainment television.

For the past eight years, FerenComm has been the agency of record for SUNDANCE CHANNEL, the television destination for independent-minded viewers seeking something different. Under the creative direction of Robert Redford, the network's bold, imaginative and uncompromising programming offers audiences a diverse and engaging selection of films, documentaries and original programs. The agency's work for the network has included oversight of strategic initiatives including upfront presentations and support at the Television Critics tour as well as campaigns for the network's key franchises including the 2010 Golden Globe nominated mini-series "Carlos" (the network's first foray into scripted programming), the Peabody-winning documentary series "Brick City," the past five seasons of intimate interview program "Iconoclasts," music series such as "Spectacle: Elvis Costello with..." and "Live from Abbey Road" and many others. FerenComm has also played an integral role in launching the network's branded programming destinations, including DOC DAY with the debut of "The Trials of Henry Kissinger," THE GREEN (including work on Isabella Rossellini's award-winning web series Green Porno and Seduce Me), and FULL FRONTAL FASHION (anchored by the premiere of Loic Prigent's lauded behind-the-scenes series "The Day Before.")