The corporate philosophy of FerenComm (a.k.a. Feren Communications) is to provide a unique and incomparable level of customer service to each of our clients. With an experienced and pro-active staff, the agency is committed to a “hands on” approach, structured so that Sheila Feren oversees all day to day activities. We consider it a competitive edge to have the company's principal serve as supervisor on all accounts.

A public relations veteran with over two decades of entertainment industry experience, Sheila Feren served with distinction Rogers & Cowan and Stone/Hallinan handling television and entertainment accounts. In 1989, she joined forces with publicity veteran Gene Nichols forming Nichols/Feren & Associates and subsequently created the firm bearing her own name in 1994.

The agency prides itself on long-standing client relationships that we nurture from inception. Why do clients remain with us over the long haul? Because our passion and enthusiasm increases over time - it doesn’t dissipate. Our spirit and never say die attitude is completely contagious and we don’t rest until we’ve thoroughly exhausted all possible outlets for coverage. We have the manpower and expertise to market a new brand or to take a successful franchise to the next level -- and we understand what an important component PR plays in an overall marketing strategy.

In a competitive marketplace, you need to have a distinctive voice and the ability to communicate your brand’s very special DNA – in turn, you need an agency that fully understands the publicity process and can leverage existing relationships to further that brand’s staying power and visibility. That, in a nutshell, is FerenComm.

FerenComm’s current client list includes:

• Access Hollywood (leading syndicated entertainment news magazine show)
• AMC (Primetime series including Peabody winning/Emmy nominated series Mad Men, Breaking Bad, and Emmy winner Broken Trail)
• Bravo (PR for all series and specials and online initiatives including Project Runway, Top Chef, Kathy Griffin: My Life on the D-List, Flipping Out and The Housewives of Orange County and New York City)
• Disney/ABC Domestic Television (upcoming action adventure series Legend of The Seeker-premiering 11/08 and special projects including the 20th anniversary campaign for Live With Regis & Kelly)
• DIY Network (consumer and trade press for leading do-it-yourself cable network)
• Fine Living (consumer and trade press for leading lifestyle cable network)
• Great American Country-GAC (consumer and trade press for leading country music network)
• History Channel (series and specials)
• The Martha Stewart Show (nationally syndicated daytime show)
• Martha Stewart Living Television (trade and consumer press and strategic consultation for series and specials)
• The Peabody Awards (annual awards program recognizing outstanding television and radio journalism)
• Scripps Networks (corporate and trade publicity)
• Sesame Workshop (corporate and show publicity for non-profit producer of children’s programming including Sesame Street, all licensing program publicity and publicity for the upcoming launch of Electric Company)
• Sundance Channel (all trade and consumer publicity)
• Trivial Pursuit (consumer press for upcoming syndicated game show launch set for 9/08)
• WE tv (launch of series and specials including Bridezillas, High School Confidential and the upcoming series, The Locator)
• The Wendy Williams Show (all consumer press for Debmar-Mercury/FOX stations sneak peek)

FerenComm has vast experience in the areas of syndication, broadcast, cable, pay-per-view, music, home video and licensing. The agency has overseen and executed campaigns for some of the most critically acclaimed series in television history – in the case of AMC’s Mad Men, we took a largely unknown ensemble cast and turned the program into one of the year’s most talked about dramas. Our work helped drive attention to AMC’s move into originals, an effort that resulted in a Golden Globe, a prestigious Peabody win and more recently 16 Emmy nominations. Our work in the reality area is best summed up by one of our long term clients, BRAVO – we started with a little show called Queer Eye and have continued to hit the PR mark with campaigns for series including Project Runway and Top Chef, both Emmy-nominated, as well as Flipping Out, Shear Genius, Being Bobby Brown and The Housewives franchise. We have worked in public television as well, most recently on two PBS series: Find!, a weekly series featuring antiques experts Leigh and Leslie Keno and History Detectives, a series that explores historical mysteries, local folklore, family legends and interesting objects.; to UPN’s remake of the classic anthology series, The Twilight Zone to Showtime’s critically acclaimed drama, Street Time.

In cable, we have represented a broad range of clients and have been responsible for generating attention that helped to grow the networks to where they are today – that includes Food Network -- a client for 14 years -- when we first began working on the business, Food Network’s total subscriber base was 17 million - the network is now available in over 90 million homes. Much of the network’s success has been attributed to the non-stop publicity campaign surrounding the talent, and FerenComm was at the center of the action each and every day until several months ago, when the network took their PR in-house. In the case of a much smaller network, TRIO, our task over a two year period was to bring attention to a distinctive player in the cable arena and generate word-of-mouth for their innovative programming, putting it front and center – the result: the network, only available in 19 million homes, became a critical darling and a consumer favorite as well. Our success was unprecedented, with PR bringing attention to campaigns and series like “Brilliant But Cancelled,” “Uncovered,” “The Awards Show Awards Show” and “Pilot Season” – and tangible results that came along with the effort including TRIO being named the “It Network” by Entertainment Weekly in 2004.

On the talk front, we currently represent the daytime series from Martha Stewart entitled The Martha Stewart Show. Over the years, we have handled numerous syndicated talk and court show projects including The Tony Danza Show, The Sharon Osbourne Show, Shipmates, The Ananda Lewis Show, Caroline Rhea, Judge Hatchett, Maury, Queen Latifah, Fox After Breakfast, Sally Jessy Raphael, The Joan Rivers Show, The Gordon Elliott Show, Charles Perez and the launch and subsequent program publicity for Judge Mills Lane.

In news, we have represented CNN, CNBC, Court TV, FOX’s America’s Most Wanted, syndicated shows including Day & Date and A Current Affair, America’s Talking, FOX News Channel, Inside Edition and WNYC Radio, New York’s #1 Public Radio Station. And in the world of licensing, we generate non-stop coverage for clients including Sesame Workshop and New Line Cinema.

Our variety, music and pay-per-view experience is extensive with past projects including successful campaigns for The Miss Universe Organization including the Miss USA, Miss Teen USA and Miss Universe pageants; Warner Bros. distributed programs including the launch of VH1’s Hard Rock Live and the syndicated television series, Russell Simmons’ Oneworld Music Beat; the launch of Cablevision’s pay-per-view division, Radio City Television; The Box, a 24-hour video music channel (now MTV2); James Brown: One Night Only, a Warner Bros. pay-per-view event; Clint Eastwood After Hours: Live At Carnegie Hall (synd); the Emmy nominated Michael Crawford in Concert (PBS); 25th Anniversary of the Met Opera for NBC and Cablevision; The Soul Train Music Awards, PolyGram's U2 In Concert: Zooropa from Sydney, Australia; Reel Street (pay-per-view's first independent film festival); the UFC (Ultimate Fighting Championship) and Request (formerly the country's leading PPV service).

Other clients include Sony Pictures Television (special projects including FX’s Rescue Me), Buena Vista Television, Paramount, King World, VH1, NBC/Universal), Speedvision, Outdoor Life Network, XM Radio, Disney Channel, Sci Fi Channel, TelePictures, PAX, Universal Family & Home Entertainment, Eyemark, Twentieth Television, Tribune Entertainment and Hearst, among others.
Past PBS projects include the launch of the critically acclaimed series, P.O.V.; the teen series, In the Mix and the adult literacy series, TV411.